Why the CEO of Ferrari doesn’t care about self-driving cars
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You can almost feel the animus in his words.
Ferrari is perhaps the most well-known supercar manufacturer in the world because it has a long history of making cars people want to drive—not necesssarily be driven in. During a discussion at the Financial Times Future of the Car Summit, Ferrari CEO Benedetto Vigna, did not mince words about how the automaker feels about self-driving cars. “There are four kinds of software. There is performance software, there is comfort software, there is infotainment software, and there is autonomous,” Vigna said. “The last one, we don’t care.”
This isn’t the first time the brand has said no to AVs. Previous executives have made many similar statements to the media. The automaker is developing an electric vehicle, though, and it says it has the in-house expertise to make it happen. In the case of AVs, it’s likely the company was not only uninterested in developing the idea as a matter of principle, but it also doesn’t have the resources to do so independently.